Feeling inspired by the casual athletic trend that many women are taking part in cannot be helped. Yoga pants, cascade cardigans, quilted vests, long sleeve tees and also athletic shoes have all, much to our pleasure, become standard day wear. Parts and pieces of this list are also often incorporated into more dressed up looks that take women from work to play. According to The NPD Group, Inc., a global information company, active wear sales increased more than the general apparel market, growing 7% vs. 1% increase in general apparel year-to-date August compared to the same period last year.
Luxury Designers Love It Too
Designers have also really been getting into the trend over the last few years. Witness Stella McCartney’s collection for Adidas, Alexander Wang’s new collection for H&M, and even Chanel and Prada’s dressed up sneakers and shower shoes. In fact, during this mornings launch of Alexander Wang for H&M online, H&M’s site crashed leaving desperate fashionistas hitting refresh for over an hour. Now back up and running, nearly every style is sold out.
Sporty but Stylish
On the other side of the equation, brands regularly accepted as appropriate only on the field or in the gym like
Canada’s Lululemon have become style staples. Under Armour is another brand who has taken the fashion world by storm and recently partnered with American Ballet Theater’s Misty Copeland in the groundbreaking campaign, “I will what I want.”
Marshal Cohen, chief industry analyst at NPD adds, “As dressing casually becomes more acceptable, women feel they are getting value when investing in active wear, like yoga pants, which they can wear to the gym, in the gym, and from the gym.”
Misty Copeland for Under Armour
Pair this look with small scale jewelry pieces that can go from the treadmill to the grocery store and then off to the theater. Simple sterling silver studs will do the trick (try these or these). If you prefer something with a little more sparkle, try a dainty diamond pendant like this one to pull your athleisure look together.
Original post published 11/6/2015